Elevating the Online Presence of Kluvos — A Data Partner for E-commerce
Challenge
Kluvos is a growing startup helping e-commerce brands unlock hidden data insights and improve ad attribution. They had already built a powerful Shopify app that integrated with Klaviyo, and the backend product was working beautifully.
But their website wasn’t doing it justice.When Matt (founder of Kluvos) reached out, he shared a concern:
“We know the product works — but new users aren’t signing up. The website just isn’t converting.”
The site was too complex for first-time visitors. The message wasn’t clear, and users couldn’t easily understand what Kluvos did — or why they should start a free trial.
Their team’s goal was simple: 👉 Increase sign-ups by making the product’s value clear.
With a confident product and a motivated team, it was time to build a site that matched their potential.The Solution
After collaborating with Matt on several earlier projects, we had already built a strong working relationship. So this time, we went all-in with a full website overhaul — built completely from scratch using custom HTML, CSS, JS, and PHP for performance and flexibility.
Our approach started with a deep audit of the site’s structure, content, and user journey. We identified pain points where users were getting confused or dropping off. From there, we redesigned the user experience to focus on various things.
We added a benefits-focused section to the design that compares the experience of running ad campaigns with and without Kluvos. This helped users immediately understand how much they were missing out on.
Our approach started with a deep audit of the site’s structure, content, and user journey. We identified pain points where users were getting confused or dropping off. From there, we redesigned the user experience to focus on various things.
We added a benefits-focused section to the design that compares the experience of running ad campaigns with and without Kluvos. This helped users immediately understand how much they were missing out on.
With vs. Without Kluvos: A Clear Difference
Also,
Working closely with Matt, we made fast iterations, tested different layouts, and found the version that clicked best with their users. The backend was hand-coded for speed, security, and total control.
- Clear product messaging
- Simplified navigation
- Highlighting features and benefits
- Making the trial sign-up process smoother and faster
Working closely with Matt, we made fast iterations, tested different layouts, and found the version that clicked best with their users. The backend was hand-coded for speed, security, and total control.
Result
Trial sign-ups increased noticeably in three month, and users were spending more time on the site exploring what Kluvos had to offer. The improved layout and focused messaging helped visitors understand the value of the product — and take action.
Matt and his team now have a site that truly supports their product and business goals, and we’ve continued working together for the past two years on ongoing updates and improvements.
Matt and his team now have a site that truly supports their product and business goals, and we’ve continued working together for the past two years on ongoing updates and improvements.
Scopes
- Brand Website Strategy
- UI/UX Design in Figma
- WordPress Development
- WooCommerce Setup
- Shipping & Payment Integration
- Email CRM Integration
- Ongoing Maintenance & Support
“Working with Chandan was a delightful experience, and I highly recommend their web design services to anyone in need of a professional and visually striking website. Thank you, Chandan, for your outstanding design work. I’m excited to showcase my new website to the world!”
Matt David
Founder & CEO, Kluvos