How fusscupcakes’s new website increased conversion by 150%

Challenge

The client, a family-run bakery with four physical shops in Edmonton, was doing well offline—but their website told a different story. Their previous website, built on ShoutCMS and hosted by Mediashaker, had:

Poor navigation and confusing structure
A complicated and manual process to update monthly flavours
No clear way for customers to find information or submit inquiries
High hosting costs and limited CMS flexibility

Despite a strong local fanbase, their online presence didn’t reflect their brand quality or service. They needed a better system—something easier to manage, more affordable, and designed for clarity, performance, and growth.

The Solution

I began with a discovery session and identified three core needs: better navigation, content flexibility, and cost-efficient hosting. Here’s how I tackled it:

CMS Recommendation & Hosting Migration:

I advised the team to switch from ShoutCMS to WordPress for better flexibility. We migrated their domain from Mediashaker to Hostinger, which offered excellent support, performance, and cost savings.

Collaborative Workflow:

I worked closely with the owner’s daughter, who helped throughout the 8-week project. We held multiple video calls, working through design feedback and user needs.

Custom Design & UI/UX Optimization:

I designed a clean, modern, and easy-to-navigate UI, with special attention to:

Ingredient visibility on menu pages
Clear location details for all four branches
Mobile responsiveness and accessibility

Dynamic Flavour Calendar:

Instead of manually updating images, I built a dynamic flavour calendar so they can now update rotating monthly flavours, opening/closing dates, or seasonal offers (like Valentine’s Day) with a few clicks.

No E-Commerce, But Conversion-Focused:

They didn’t need online ordering, but I implemented page-specific contact forms to reduce spam and collect qualified inquiries efficiently.

Training & Handover:

After development, I recorded tutorial videos and conducted a live training session on how to manage and update content independently.

Result

The final website delivered exactly what the business needed:

A modern, fast, and mobile-friendly site that’s easy to use
A 150% increase in online pre-orders within the first months of launch
A custom CMS workflow their team can manage without extra help
Cost savings by switching to Hostinger
A stronger digital presence that now matches their offline success

They now have a platform that’s built to grow with them, not hold them back.

Scopes

CMS Strategy
Hosting & Domain Migration
UI/UX Design
WordPress Development
Custom Calendar Functionality
Form Setup & Anti-Spam Measures
Client Training & Launch

“ Chandan was very professional and had good communication regardless of time zones. He was very patient as he did have to wait on a lot of photos from us. Also as we were not exactly the best in having knowledge in website designing or the processes that we had to go through, Chandan helped us step by step through the whole process. “

Bob Dhaliwal

Managing Director, Fusscupcakes