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After completing a small website project for High Rise Media, the client returned with a much bigger vision — launching The Grove, an indoor pickleball club in Dallas, Texas. This time, he needed more than just a static site. He was starting a brand from scratch and needed a full digital presence that could grow with the business.
The goals were clear but broad:
The client had a good eye for design and color, and he provided helpful input from the start. His vision focused on a blue, black, and white theme — and he wanted that reflected throughout the design. With such clarity, we had a great starting point. But turning that vision into a functional, scalable site was the real challenge.
We started with collaborative planning sessions to shape the site structure, goals, and design direction. I led the UI/UX design in Figma, keeping things minimal but intentional. The design was fine-tuned based on the client’s feedback, and we moved quickly to development.
The first version of the site focused on storytelling, form submissions, event booking, and clear calls to action. I chose a user-friendly CMS so the client could update content easily without needing to call a developer. Each form was built with spam protection in place to ensure clean submissions.
But our collaboration didn’t stop there.
About a year later, the client was ready to expand. The Grove was growing and had just introduced Grove Gear — a branded clothing line. He asked me to add eCommerce functionality to the existing site without compromising its speed or design.
That meant building out a custom WooCommerce store from scratch, including:
Everything was planned with growth in mind. While the gear store was briefly paused during the launch of their second Grove location, it’s now back online — and we’re already exploring exciting updates for the next phase of their brand.
Over the past three years, I’ve helped this client go from a simple brochure site to a dynamic digital brand with a growing audience and future-ready infrastructure.
What we achieved:
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