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The client’s existing limo service website was not built for growth or conversions. Despite running ads and expecting a surge in leads between December and April, the website lacked the foundational structure needed to support SEO and high-intent traffic.
Key challenges included:
The client’s primary goal was clear: increase rankings, improve conversion rate, and generate more qualified leads from both organic search and paid ads.
I started the project with multiple strategy sessions with the business owner to fully understand her vision, seasonal goals, and target audience. Based on these insights, I implemented a conversion-focused and SEO-driven redesign strategy.
Structural Sitemap Strategy:
Designed a new website structure with dedicated service pages and route-specific landing pages to capture high-intent local and route-based searches.
SEO-Friendly Content Creation:
Wrote all page content myself, focusing on:
UI/UX Design & Branding:
Created a modern, premium UI/UX design that aligns with the limo brand’s luxury positioning. Conducted feedback sessions with the client and refined the design until approval.
Figma to WordPress Conversion:
Converted the approved UI design into a fully responsive WordPress website using Elementor, ensuring clean layout, smooth interactions, and strong CTAs.
Technical Optimization:
On-page SEO optimization (titles, meta tags, headings, internal linking)
Speed optimization and image compression
Mobile responsiveness optimization
Analytics & Tracking Setup:
Integrated Google Analytics and Google Search Console to track performance, traffic sources, and conversion behavior.
The redesigned website delivered strong measurable results and exceeded the client’s expectations.
Increase in Shuttle Booking
Optimized by Seraphinite Accelerator
